AR4 is a family run organic farmer company. We grow and market organic mangoes across India and abroad. We home deliver in various countries.
AR4 Organic Mango Farms, is a first generation organic farm that started in 2008. One farm is 68 KM from Hyderabad near Yadadri, and second farm is 57 kilometers from Hyderabad near Chevella in Telangana, India.
AR4 is a family farm & refers to the First letters of the names of the complete family who actively participate in all the activities of farm & store. The show however is mainly run by Arifa Rafee the lady farmer/entrepreneur.
Post graduate in literature, Network Engineer, Ex SBI Probationary officer, IIM-Lucknow trained for entrepreneurship and BKK farm Trained for Biodynamic farming methods, dedicated her time towards farm development after resigning from job to explore Agri entrepreneurship. Actively engaged in day to day operation of farms, including preparation of fertilizers and pesticides on the farm.
Yadadri Farm: We have planted Himayat, Banginapally, Kesar, Dasheri, Mallika, Chinna Rasalu along with Alphonso. We have Desi breed cows,helping us in preparation of Fertilizers and pesticides. 20.5 Acre farm organically certified in Production.
Chevella Farm: 20 Acres farm, situated near Chevella developed the farm since 2003 and after trying various crops we have settled for Mangoes. Planted trees in 2010/2011/2012 and the crop is expected in 2017. Langra, Dasheri, Himayat, Kesar and Banginapally are important commercial varieties grown here.
After staying in the Middle East for a decade, we returned to our Motherland to start a dairy farm, but due to various reasons postponed the plan & eventually decided on Mango farming. Understanding the difference between age old traditional methods & modern agriculture,which was based on chemicals, we realized that there was a niche for quality organic produce. Nature has blessed us abundantly, what we required was to channelize the resources efficiently.
We are successfully growing 22 different varieties of Mangoes, the King of Fruits. We realized that farming with the best practices & producing highest quality mangoes was not sufficient to create a mark in the agricultural industry. In 2011, AR4 had to think and revolutionize the concept of reaching the customer directly through e-commerce platform with the motto “From our Farm to your Home”. With a determination to bring the best-tasting Mangoes to consumers, we are proud to have pioneered to introduce high quality mangoes at their doorstep in united AP.
We have had our challenges in distribution and our model demanded a reliable logistics partner. Initially, the AR4 family also took to deliveries in Hyderabad which also helped us to connect with customers directly. With the help of friends,we could convince couriers to carry mangoes across India,which was a huge challenge being perishables. First to introduce home delivery across India from United Andhra, we have been awarded by the then CM for our innovative thinking in Agricultural entrepreneurship.
We started exporting in 2013 to the Middle East and UK. Owing to high demand for Indian mangoes in USA, We had planned to make a path breaking home delivery model across the USA which was made possible in 2016 with the partnership. Our customers in the USA were delighted to receive farm fresh organic Banginapally & Himayat at their door step.
Throughout the years, the demand for AR4 Organic Mangoes has grown & so has our customer base to 4000+ customers. We are humbled by the amazing support of our customers, farmers markets, dedicated partnerships with retailers & importers. We are excited to carry out the age old traditions of agriculture and to be instrumental in training farmers,especially Mango growers in the area personally or remotely through technology.
AR4 is a known brand in Organic Mangoes across India and abroad.
Thank you for all the support.